THE MOON METHOD
Click a section to learn what each step unlocks in your brand journey.
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Unsure which Moon Method phase is right for you? Let’s talk it through. This 15-minute call is zero-pressure, totally free and designed to help you leave with direction.
The Foundation
Brand Audit
Your brand’s honest mirror.
We start with a sharp, focused interview, designed to surface your vision, audience, and growth market. Then we go behind the scenes to map where you’re aligned, and where you’re not.
You’ll walk away with:
- A snapshot of your brand’s current state
- Research to validate your audience and direction
- A competitor overview and positioning gaps
- Clear insight into what’s working and what’s not
This is for you if:
- You’re a small business or creator needing direction
- You’re pivoting and want to test your brand before investing
- You’re unsure how to position yourself
- You want clarity over flattery
→ Book solo, or follow with Brand Essence if you want strategy on top of insight.
From £250
Includes strategy call, research, and a full clarity report.
The Definition
Brand Essence
Your brand’s emotional core, made clear.
This is where strategy becomes tailored, not templated. Using what surfaced in your Brand Audit, I craft a bespoke foundation that gives your brand direction, confidence, and emotional clarity.
You’ll walk away with:- Brand Values: your emotional compass for decisions, design, and content
- Brand Archetype: a psychological anchor shaping tone, visuals, and behaviour
- Brand Promise: the deeper transformation or meaning behind what you sell
- Narrative Clarity: a refined story of who you are, who it’s for, and why now
- You want language that sounds like you, not borrowed brand-speak
- You’re pivoting, rebranding, or scaling and need alignment across voice, visuals, and mission
- You’re ready to move but want strategic clarity first
This is where your brand becomes something people feel, not just something they see.
→ Most people follow the Brand Audit with this phase, it’s where insight becomes ownable strategy.
From £450
Note: Brand Essence is only available after completing a Brand Audit.
Why? Because clarity doesn’t come from guessing, it comes from listening, research, and resonance.
The Voice
Verbal Clarity
We define and refine your brand’s voice, the tone, cadence, and character that make people feel something, and say “this is for me.”
You’ll walk away with:
- A fully custom Brand Voice Guide: tone pillars, personality traits, and sentence rhythm
- Audience-aligned messaging: slogan, bio lines, and clarity statements
- A content language bank: reusable hooks, phrases, and CTAs
- Brand-safe DOs & DON’Ts to ensure consistency across all platforms
This is for you if:
- Your tone feels inconsistent or generic
- Your content doesn’t sound like you
- You have something meaningful to say, but it’s not landing clearly
- You’re ready to write like a brand people remember
→ Bundle with Brand Identity if you want your brand to sound and look like one.
From £350
Includes custom voice guide, language bank, and messaging pillars.
The Logo
Brand Identity
Where your brand becomes visible.
A logo isn’t just a mark, it’s a symbol of your direction. This phase is focused on creating a professional, flexible logo that reflects your brand’s tone, energy, and future.
You’ll walk away with:
- Logo concepts tailored to your category and vibe
- A primary logo, exports for digital and print use
- Logomark options (Tier 3+) and brand-ready formats
- Usage guidance if paired with Brand Guidelines
This is for you if:
- You’ve outgrown Canva logos or DIY shortcuts
- You need a logo that actually scales with your growth
- You want visual consistency, not just decoration
→ Most creators bundle this with Brand Guidelines to ensure consistency across every platform.
From £700
Includes concept options, export kit, and 2 revision rounds.
THE ACTIVATION
Brand Guidelines
Where your visual identity stays consistent, everywhere.
We create a practical, usable guide that anyone on your team (or your future self) can follow with ease.
You’ll walk away with:
- Logo use rules, type hierarchy, and colour breakdown
- IG & website mockups for real-world application
- Canva templates or design folder setup (Premium)
- A PDF brand system you can hand off or scale with
This is for you if:
- You’re working with collaborators or freelancers
- Your look feels messy or inconsistent
- You want clarity and alignment across every touchpoint
→ Bundle with Brand Identity to get a complete handoff-ready visual system.
From £400
Bundle with Brand Mark Design for a complete visual system.
THE SYSTEMS
Social Content System
Where your brand shows up, clearly, consistently, and on purpose.
This isn’t a “one-post-and-hope” plan. It’s a structured content ecosystem that gives you clarity, tools, and a rhythm you can actually sustain.
You’ll walk away with:
- A Notion-based system to plan, track, and repurpose content
- A brand-aligned bio, profile picture, and name refinement
- A simple content strategy mapped to your brand pillars
- Caption templates, remix prompts, and weekly rhythm tools (Premium)
This is for you if:
- You’re ready to stop guessing what to post
- You want your content to reflect your actual brand, not just trends
- You need structure to stay visible without burning out
→ Most clients add this after Brand Guidelines, it’s where your brand meets your audience.
From £500
Includes setup, strategy, and personalised brand system for social.
You ready?
build a brand that's you
Use the tools, systems, and structure from the Moon Method to grow with clarity.