ABOUT / MOON SOLDIER
I GOT TIRED OF MAKING THINGS BEFORE ASKING IF THEY NEEDED TO EXIST.
Moon Soldier started with a question: what are we actually trying to fix?
01 / I LEARNED BY MAKING.
Before Moon Soldier, I spent years inside the work. Building identities. Campaigns. Content. Websites. Digital experiences.
IN-HOUSE.
AGENCY.
CREATOR.
FOUNDER-LED.
And working across different sides of the industry taught me something:
MAKING THE THING ISN’T THE HARDEST PART.
Knowing what should be made, and why, is.
02 / THEN I STARTED QUESTIONING.
CAMPAIGN.
WEBSITE.
CONTENT.
REBRAND.
STRATEGY.
BUT WHAT ARE WE ACTUALLY TRYING TO FIX?
Too often, businesses jump to the solution before they’ve understood the problem. The result is more activity. Not necessarily more progress.
03 / THAT QUESTION BECAME MOON SOLDIER.
THE PROBLEM IS RARELY ONE THING.
CONTENT.
WEBSITE.
AUDIENCE.
PRODUCT.
BRAND.
OFFER.
Moon Soldier looks at the experience around the business as one connected system, finds the friction, works out what actually needs changing, and builds from there.
DIAGNOSE FIRST. THEN DECIDE.
04 / HOW I THINK.
CLARITY BEFORE ACTIVITY.
If we don’t understand the problem, making more won’t solve it.
04 / HOW I THINK.
CONNECTION OVER ISOLATION.
Brand, content, product and experience shouldn’t operate as separate departments in the customer’s mind. They experience one business.
04 / HOW I THINK.
MAKE WHAT MATTERS.
More isn’t the objective. The right thing is.
05 / BUILT FROM BOTH SIDES OF THE BRIEF.
STRATEGY CHANGES WHEN YOU UNDERSTAND WHAT IT TAKES TO EXECUTE IT.
I’ve worked across agency, in-house, creator and founder-led environments, from developing the thinking to actually making the work.
That matters. Because execution gets better when you understand why it exists.
SELECTED EXPERIENCE / GOOGLE / CARTIER / XBOX / SAMSUNG / NESTLÉ / AMAZON
05B / WHAT PEOPLE SAY.
CLARITY CHANGES MORE THAN HOW SOMETHING LOOKS.
“Eray joined me on my journey to launch my brand, Séntire, from start to finish. He assisted with brand strategy and visual direction, built my website and developed a social media strategy. It was a true pleasure to work with him, always friendly, receptive to feedback and most importantly, an amazing outcome.”
“Working with Moon Soldier was the first time I felt seen as a founder, not just a creator. Eray pulled ideas out of my head I didn’t even know were there and helped me shape them into a real brand and revenue system. I stopped guessing and started building.”
“Before working with Eray, I was growing but I didn't have structure. My audience was growing faster than I could keep up. The strategy process cut straight to the root of what was off. I left with clarity, direction, and for the first time, felt like I was building a business not just creating content.”
“Working with Moon Soldier helped me understand how to show up online. I’d been posting, but I didn’t know what I was really saying or building. Eray helped me shape my content pillars, position my voice, and build a brand that felt like mine. The entire experience felt like having someone fully supporting me.”
“Before working with Eray, I didn’t know how to start my brand or turn it into a real business. After working with Eray, I had so much more clarity and structure. The care and commitment behind the research and strategy really stood out, and I left with direction, ideas and a solid plan.”
06 / AND YES, THERE’S A PERSON BEHIND IT.
I’M ERAY.
I’m interested in why some businesses immediately make sense and others don’t. Why one experience builds trust while another creates friction. Why people remember one brand and forget another.
Moon Soldier is where I get to investigate those questions, and help businesses do something useful with the answers.
