Led by strategy.
Why I built Moon Soldier.
For more than 15 years, I worked across creative strategy, campaigns and brand experience for organisations including Xbox, Google, Cartier and Amazon.
Inside established businesses, I saw what sits behind a strong brand. Clear positioning guides decisions. Commercial structure gives ideas somewhere to grow. Consistent experiences make the promise of the business believable.
Outside those organisations, I kept meeting founders and creators with real talent and momentum but no equivalent structure. Some had audiences. Others had clients, products or ambitious ideas. The problem was rarely a lack of potential. The business, brand and experience simply had not been built as one connected system.
Moon Soldier was created to close that gap.
Not to make founders act like creators, or creators act like corporations. To help both build something clear, credible and capable of growing.
I’ve led creative for global campaigns, directed teams across Europe, advised C-suite marketers and business owners, and translated chaos into cohesion for brands across tech, luxury, and media.
Moon Soldier is that bridge:
- from scattered brand to scalable system.
- From content chaos to commercial clarity.
- From creator to company.
It’s strategic creative direction, made by someone who’s been on the inside and a creator.
