01 / ATTENTION
0%
DID THE POST WORK? / FREE TOOL
INSTAGRAM POST PERFORMANCECALCULATOR
A free Instagram post performance calculator that shows what created attention, what moved people, and where the signal stopped.
01ATTENTION
02DEPTH
03MOVEMENT
04BUSINESS
01 / ADD THE NUMBERS
READ THE POST.
Choose what the post was meant to do, then add the numbers from Instagram Insights. If Instagram does not show a metric, leave it at zero.
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02 / YOUR RESULT
THE SIGNAL
IS CLEAR.
POST VERDICT
02 / DEPTH
0%
03 / MOVEMENT
0%
04 / BUSINESS
0%
ENGAGEMENT BY REACH
0%
SAVE RATE
0%
SHARE RATE
PROFILE VISIT RATE
0%
FOLLOW CONVERSION
0%
CLICK RATE
0%
This result has been added to your recent checks on this device.
03 / YOUR PATTERN
ONE POST IS DATA.
A PATTERN IS STRATEGY.
Your latest checks appear here so you can compare your own posts instead of chasing someone else's benchmark.
NO SAVED CHECKS YET.
##INLINE19####INLINE7##
##INLINE8##80%ATTENTION
2.5%DEPTH
5.0%MOVEMENT
0.3%BUSINESS
COMPARE THE SIGNAL
WHICH POST DID THE JOB?
2 CHECKS SAVED
Choose two saved posts. This compares rates, not raw totals, so a larger audience cannot fake the winner.
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THE READ
COMPARE TWO POSTS.
01ATTENTIONEVEN
POST A0%
POST B0%
02DEPTHEVEN
POST A0%
POST B0%
03MOVEMENTEVEN
POST A0%
POST B0%
04BUSINESSEVEN
POST A0%
POST B0%
BEST SO FAR
YOUR OWN BENCHMARK.
These are the strongest signals saved on this device. Every new check makes the benchmark more useful.
ATTENTION0%NO SIGNAL YET
DEPTH0%NO SIGNAL YET
MOVEMENT0%NO SIGNAL YET
BUSINESS0%NO SIGNAL YET
Up to 12 checks stay private on this device.
ADD ANOTHER POST →04 / THE MATH
NO MYSTERY SCORE.
JUST THE NUMBERS.
Content Signal uses transparent ratios, then gives a directional reading based on the job you selected. Use your own saved history as the real benchmark.
ENGAGEMENT BY REACH +
Likes, comments, saves and shares divided by reach or views, multiplied by 100.
SAVE AND SHARE RATES +
Each action is divided by reach or views. These show whether the post was useful enough to keep or strong enough to pass on.
PROFILE MOVEMENT +
Profile visits are divided by reach or views. Follows are divided by profile visits. Together they show whether attention moved towards the account.
BUSINESS ACTION +
Link clicks are divided by reach or views. A click is not automatically a sale, but it shows the post moved someone beyond Instagram engagement.
IS THIS AN OFFICIAL INSTAGRAM TOOL? +
No. Content Signal is an independent Moon Soldier strategy tool. It does not connect to Instagram and it does not send your metrics anywhere.
THE BIGGER QUESTION
ATTENTION ISN'T A BUSINESS.
UNTIL IT CONNECTS.
If the post reached people but nothing moved afterwards, the issue may not be the post. Check the content, brand and business around it.
FIND THE FRICTION →