DID THE POSTWORK?
A free Instagram post performance calculator that shows what created attention, what moved people, and where the signal stopped.
READ THE POST.
Choose what the post was meant to do, then add the numbers from Instagram Insights. If Instagram does not show a metric, leave it at zero.
THE SIGNAL
IS CLEAR.
This result has been added to your recent checks on this device.
ONE POST IS DATA.
A PATTERN IS STRATEGY.
Your latest checks appear here so you can compare your own posts instead of chasing someone else's benchmark.
NO MYSTERY SCORE.
JUST THE NUMBERS.
Content Signal uses transparent ratios, then gives a directional reading based on the job you selected. Use your own saved history as the real benchmark.
ENGAGEMENT BY REACH +
Likes, comments, saves and shares divided by reach or views, multiplied by 100.
SAVE AND SHARE RATES +
Each action is divided by reach or views. These show whether the post was useful enough to keep or strong enough to pass on.
PROFILE MOVEMENT +
Profile visits are divided by reach or views. Follows are divided by profile visits. Together they show whether attention moved towards the account.
BUSINESS ACTION +
Link clicks are divided by reach or views. A click is not automatically a sale, but it shows the post moved someone beyond Instagram engagement.
IS THIS AN OFFICIAL INSTAGRAM TOOL? +
No. Content Signal is an independent Moon Soldier strategy tool. It does not connect to Instagram and it does not send your metrics anywhere.
ATTENTION ISN'T A BUSINESS.
UNTIL IT CONNECTS.
If the post reached people but nothing moved afterwards, the issue may not be the post. Check the content, brand and business around it.
FIND THE FRICTION →